Application · B2C Product Marketing Manager
Limassol, Cyprus — April 2026
Semrush data · April 4, 2026

I AUDITED
MERCURYO
BEFORE
APPLYING.

Thomas Blanc — Senior Growth Marketer. ex-SwissBorg, ex-Galactica Head of Ecosystem, Co-Founder of Mithril ($400M volume). I found 4 critical gaps in your organic strategy. Below is how I would fix them — and the track record that proves I can.

7yrs
Crypto-native
$400M
Mithril volume
1M+
SEO impressions / 2mo
2M
Community built
$1M
Launch deposits / week 1
+ AI Visibility 27 out of 100 — far below MoonPay's 33 + MoonPay: 342K organic — Mercuryo: 17K — gap is closeable + Most Mercuryo keywords rank positions 51 to 100 + Gamification mechanics I built: +$300K revenue in 3 months + Galactica: 2K to 2M followers, 30K Discord + 8 SEO sites — 1M impressions, 10K clicks in under 2 months + CypherUniversity: 200 certified KOLs, on-chain credentials + AI Visibility 27 out of 100 — far below MoonPay's 33 + MoonPay: 342K organic — Mercuryo: 17K — gap is closeable + Most Mercuryo keywords rank positions 51 to 100 + Gamification mechanics I built: +$300K revenue in 3 months + Galactica: 2K to 2M followers, 30K Discord + 8 SEO sites — 1M impressions, 10K clicks in under 2 months + CypherUniversity: 200 certified KOLs, on-chain credentials
The thesis
4

CRITICAL GAPS.
ONE HIRE TO FIX THEM.

I ran mercuryo.io through Semrush before writing a single line of this application. Real numbers, real findings. Below: the audit, the keyword strategy to close the gap with MoonPay, the GEO programme to win AI search, and the lifecycle engine I would build — matched to every line of your job description.

AI Visibility
27
out of 100 · MoonPay 33
Organic Traffic
17.5K
-1.7% MoM
Organic Keywords
6.1K
-2% · mostly branded
AI Overviews
0.5%
of SERPs · MoonPay 2.5%
Semrush · April 4, 2026

THE DATA DOES NOT LIE.
HERE IS WHAT IT SAYS.

The kind of audit I would run on day one and repeat every week.

01
AI SCORE 27/100 — YOU EXIST IN AI SEARCH, BARELY
ChatGPT mentions Mercuryo in 94 queries, AI Mode 191, Gemini 108. Sounds decent — until you see MoonPay at AI Visibility 33, with 3.7K mentions and 2.2K cited pages. MoonPay's top cited sources: YouTube (595), Coinbase (366), Binance (350). Mercuryo's top cited source is YouTube at just 67. AI Overviews cover only 0.5% of Mercuryo SERP positions versus 2.5% for MoonPay. AI agents are the new first-touch for crypto newcomers. You are not the go-to answer yet.
What I would do
Build structured GEO content with schema markup, FAQ data, direct factual answers. Target placement in Coindesk, The Block, Decrypt — the sources LLMs pull from. Goal: AI score 27 to 50+ in 6 months.
02
MOONPAY: 342K TRAFFIC, 76K KEYWORDS — MERCURYO: 17K, 6K
MoonPay has 19.5x more organic traffic and 12.5x more keywords. Their playbook: they rank #18 for "bitcoin price" (6.1M monthly searches), #5 for "dogecoin price" (368K), #7 for "ethereum price" (1.2M). They built a massive informational top-of-funnel — price tracker pages that capture searchers and convert via on-ramp CTAs. Mercuryo has no equivalent informational layer. MoonPay competitors are bitpay.com, changelly.com (39K keywords), gemini.com (46K keywords). Mercuryo does not even compete for the same queries.
What I would do
Replicate the MoonPay informational funnel: crypto price pages, "how to buy" guides, on-ramp explainers. Capture top-of-funnel traffic and convert via Mercuryo on-ramp CTAs. This is a 12-month compounding play.
03
TOP KEYWORD #2: "MERCURIO" — THE SPANISH WORD FOR MERCURY
Top organic keywords: "mercuryo" (#1, 2.4K volume), "mercurio" (#1 — Spanish for mercury, not your brand), "mercuryo buy crypto" (#1, 320 volume). You dominate branded queries and accidentally rank for unrelated Spanish traffic. You own almost nothing beyond your own name. Commercial intent: only 16% of keywords. Transactional: 18%. The buyers searching "buy crypto with card" cannot find you.
What I would do
Build a non-branded content cluster: "buy ETH with Visa", "fastest crypto on-ramp", "buy crypto with Pix Brazil". One page per use case per country per payment method. 12-month compound.
04
SEO COMPETITORS: A CHILEAN NEWSPAPER AND AN ITALIAN PIZZA RESTAURANT
Semrush surfaces top organic competitors as cryptoradar.com (3,248 keywords), elmercurio.com (Chilean newspaper El Mercurio), mercuriosgelatopizza.com (Italian restaurant). Mercuryo is not yet in the same keyword universe as MoonPay, Transak, or Ramp Network. The gap is not a ranking problem — it is a content existence problem. The queries that convert crypto users do not have Mercuryo pages answering them.
What I would do
Manual keyword gap analysis against MoonPay, Transak, Ramp Network — not what Semrush auto-surfaces. Identify commercial-intent queries they own that Mercuryo ranks nowhere for. Close that gap, use case by use case.
12-Month Organic Traffic Projection
FROM 17.5K TO 50K+ MONTHLY ORGANIC VISITORS
0 15K 30K 45K 60K Now Mo 2 Mo 4 Mo 6 Mo 8 Mo 10 Mo 12 17.5K 50K+ QUICK WINS COMMERCIAL INFO FUNNEL GEO × PAYMENT MATRIX
Keyword Strategy · MoonPay Benchmarked

76K KEYWORDS VS 6K.
HERE IS HOW I CLOSE THE GAP.

MoonPay built 342K monthly organic visitors by ranking for massive informational crypto queries. Mercuryo has the better on-ramp product for many of these users. I would build the content machine that routes them to you.

Mercuryo · Today
17.5K
Monthly organic
6.1K
Keywords
27
AI Visibility
0.5%
AI Overviews
MoonPay · The Benchmark
342K
Monthly organic
76.3K
Keywords
33
AI Visibility
2.5%
AI Overviews
The 4-phase keyword programme
01
Quick Wins
Month 1-2 · Low effort, fast ROI
mercuryo fees
mercuryo review 2026
mercuryo vs moonpay
is mercuryo safe

Already known to Google. Small on-page improvements move them to page 1 fast. Brand protection queries.

02
Non-Branded Commercial
Month 2-4 · Direct revenue
buy crypto with credit card
crypto on-ramp comparison
buy bitcoin with Visa
buy crypto with SEPA

Transactional queries buyers search right before converting. MoonPay and Transak own them today. One strong page per use case breaks in.

03
Informational Funnel
Month 3-6 · The MoonPay Playbook
bitcoin price
ethereum price
how to buy bitcoin
what is a crypto on-ramp

MoonPay ranks #18 for "bitcoin price" (6.1M searches/month). Price tracker pages capture massive top-of-funnel and convert via on-ramp CTAs. Even 5% of this = 300K+ visitors.

04
Geo x Payment Matrix
Month 4-12 · Long-tail moat
buy crypto with Pix Brazil
buy crypto QRIS Indonesia
crypto on-ramp Mexico
buy crypto Sofort Germany

150+ countries x 25+ currencies. Each country x payment method = one page = one channel. At scale, an unbeatable long-tail moat.

12-month projection
PeriodFocusPagesExpected organic gain
Mo. 1-2Quick wins, on-page10-15 optimized+500-1K / month
Mo. 2-4Non-branded commercial20-30 new+2K-5K / month
Mo. 3-6Informational funnel15-20 pages+10K-30K / month
Mo. 6-12Geo x payment matrix50-100 geo pages+20K-50K / month
Month 12Full compound100-150 net newTarget: 50K+ / month
MEASUREMENT FRAMEWORK
Weekly: keyword position tracking (branded vs non-branded split), AI citation monitoring (ChatGPT, Perplexity, Claude mentions), new rankings entering top 10.

Monthly: organic traffic by segment (informational vs commercial vs transactional), attribution from organic sessions to on-ramp conversions, keyword gap vs MoonPay progress.

Quarterly: full competitive benchmark reset, content audit (refresh underperformers), AI Visibility score tracking.
GEO · Generative Engine Optimization

WHEN AN AI AGENT CHOOSES
A CRYPTO ON-RAMP,
IT SHOULD CHOOSE MERCURYO.

AI agents — Perplexity, ChatGPT, Claude, Gemini — are increasingly the decision layer for crypto newcomers. Your AI Visibility of 27 means you are being skipped. Here is the 3-step programme I would build in 90 days.

01
BECOME THE AUTHORITATIVE SOURCE
Create pages that directly answer AI retrieval queries: "What is the fastest crypto on-ramp?", "Which on-ramp supports Pix?". Use schema markup, FAQ structured data, clean HTML that LLMs extract cleanly. AI agents cite direct, factual, structured sources — not blog posts.
Target: AI score 27 → 50+ in 6 months
02
OWN SPECIFIC USE-CASE QUERIES
"Best on-ramp for MetaMask" — Mercuryo. "Buy crypto in 15 seconds" — Mercuryo. Build geo-specific pages for each country x payment method where Mercuryo has a competitive edge. AI agents recommend the most specific source per use case — not the biggest brand.
191 AI Mode mentions → target 500+
03
BUILD CITATION VELOCITY
Launch original research: on-ramp fee benchmarks by country, crypto adoption data by payment method, 15-second onboarding case studies. Pitch CoinDesk, The Block, Decrypt, Cointelegraph. These outlets are LLM training data. One good PR campaign changes everything.
Goal: 20+ editorial placements in 90 days
GEO vs SEO

GEO IS NOT SEO WITH A DIFFERENT NAME.

Traditional SEO
RANKING IN GOOGLE BLUE LINKS
Optimize title tags, build backlinks, target keywords. User sees a list and clicks. Google decides who gets clicked based on position. Mercuryo has 6.1K keywords mostly in positions 51-100 — invisible but fixable with content and authority.
GEO — Generative Engine Optimization
BEING CITED BY AI AS THE ANSWER
AI agents synthesize an answer and name specific tools. User sees "use Mercuryo" directly. The AI decides who gets recommended based on authority signals, citation density, and structured data. Almost no competitors are investing here yet.
GTM · Lifecycle · B2C Strategy

NOT JUST SEO.
THE FULL B2C ENGINE.

Every requirement matched with what I have done and exactly how I would apply it at Mercuryo.

You need: someone to design and execute B2C strategy aligned with product roadmaps
B2C GROWTH ARCHITECTURE
At SwissBorg, I owned the full B2C growth strategy for the app — acquisition funnels, user segments, quarterly OKRs, alignment with product roadmaps. Full ownership, not contribution. Every channel tied to measurable revenue outcomes.
For Mercuryo
Map B2C journeys by profile — crypto native, DeFi user, MetaMask newcomer. Distinct strategy per segment aligned with on-ramp and off-ramp product roadmap. One strategy doc, visible to product and marketing leads.
You need: user segmentation from data — acquisition, activation, retention, reactivation
USER BEHAVIOUR MODELLING
At SwissBorg I built a User Behaviour Model that improved campaign targeting and measurably increased impact across all segments. Mapped activation triggers, drop-off points, reactivation windows — turned them into automated campaign triggers with clear attribution.
For Mercuryo
Segment by first on-ramp amount, geography, payment method used. Each segment gets different acquisition messaging, onboarding flow, and reactivation sequence tied to on-ramp behaviour data.
You need: a marketing calendar — launches, seasonal moments, always-on lifecycle
CALENDAR-DRIVEN EXECUTION
Currently managing 6+ concurrent projects simultaneously. I build structured marketing calendars that balance always-on lifecycle flows with product launch windows, market moments (halving, MiCAR milestones, network upgrades), and community initiatives.
For Mercuryo
Quarterly calendar covering feature launches, market moments, geo-specific campaigns, and lifecycle automation. One source of truth — updated weekly.
You need: email marketing — execution, automation, creative, deliverability, iteration
LIFECYCLE EMAIL AND IN-APP
At SwissBorg I designed lifecycle campaigns combining email + in-app notifications guiding users from registration through first deposit, activation, and monetization. A/B tested subject lines and CTAs, monitored deliverability, iterated weekly.
The result
These lifecycle and gamification mechanics generated +$300K in incremental revenue in 3 months. I know what good lifecycle looks like in a crypto fintech product — and I build it fast.
You need: GTM plans for new feature releases that drive adoption
PRODUCT LAUNCH GTM
At SwissBorg I was the PMM for thematic product launches — coordinating design, email, in-app, social, community, and PR simultaneously. Best launch: $1M in deposits in the first 7 days. Best performance of the year.
For Mercuryo
A repeatable GTM playbook — positioning brief, channel plan, launch sequence, success metrics, post-launch iteration. Standardized so any release executes at speed.
You need: competitive intelligence — tracking positioning, trends, refining messaging
COMPETITIVE INTELLIGENCE
Built growth tracking systems at SwissBorg and Galactica: weekly competitive reports, keyword gap analysis, positioning benchmarks, market trend dashboards. Monitoring competitor moves directly informed partnership strategy and content calendar.
For Mercuryo
Weekly competitive brief covering MoonPay, Transak, Ramp — new features, messaging shifts, pricing changes, SEO moves. Shared every Monday. No surprises.
Point by Point

EVERY REQUIREMENT.
EVERY PROOF.

Not claims. Specific results from specific projects, matched to every line of what you are looking for.

#What you requireMy proofMatch
01 5+ years B2C marketing in crypto/fintech SwissBorg Growth Hacker → Senior (2022-2024), Galactica Head of Ecosystem, Mithril Co-Founder, Crypto Expert freelance (2019-2022). 7 years hands-on: DeFi, staking, on-chain analysis, validator nodes. Exact
02 Own SEO/GEO: content strategy, keyword research, optimization, tracking Built 8 SEO sites from zero to 1M impressions and 10K clicks in under 2 months, growing continuously. Keyword research, intent mapping, content architecture, technical SEO, weekly reporting. Including this audit. Strong
03 Lead SEO/GEO agencies, translate technical insights Managed external content and growth partners at Galactica. Translated complex blockchain concepts into GTM briefs, content strategies, and partnership pitches — same translation layer needed for agency management. Exact
04 GTM expanding consumer products into new regions SwissBorg: led GTM for multiple product launches. Best result: $1M in deposits week 1 — best launch performance of the year. Coordinated across markets simultaneously. Strong
05 Build and scale lifecycle — email and in-product messaging SwissBorg: designed lifecycle email + in-app from registration through active trading. User Behaviour Model. Gamification: +$300K incremental revenue in 3 months. Exact
06 Strong analytical skills, work with product/data teams Built internal growth dashboards: acquisition funnels, LTV models, retention cohorts, competitor benchmarks, weekly reports. Rapid experimentation: test → measure → scale. Comfortable alongside engineers and data scientists. Exact
07 Copywriting and storytelling across email, social, in-app Wrote copy across all surfaces at SwissBorg and Galactica. Grew Galactica 2K to 2M followers, 30K Discord through technically credible storytelling across X, Discord, Telegram, email. Exact
08 Experience with KOLs driving product growth Built CypherUniversity — turned community into certified content creators. 200 graduated, received on-chain credential NFTs, became organic promoters. KOL programme at scale, built from scratch, zero influencer budget. Strong
09 Social Media: Telegram, Discord, X Managed Telegram, Discord (30K at Galactica), X strategy for SwissBorg, Galactica, Mithril. Twitter Spaces, AMAs, community calls. Web3 social is my native environment. Exact
Track Record

7 YEARS IN CRYPTO.
HERE IS WHAT I BUILT.

Not job titles. The specific things I shipped, the numbers behind them, and what they mean for Mercuryo.

SwissBorg Growth Hacker → Senior Growth Specialist Oct 2022 – Jun 2024 · Remote
Product Launch GTM
$1M IN DEPOSITS. WEEK ONE.
Led GTM for thematic investment products. Owned the full stack: positioning, creative briefs, email sequences, in-app notifications, social, community activation. $1M in fresh deposits in 7 days — highest single-launch performance at SwissBorg that year. Coordinated across design, engineering, content, and community without a PM between us.
Gamification
+$300K REVENUE IN 3 MONTHS
Designed in-app gamification: reward systems, progress milestones, behavioural triggers tied to user segments. +$300K incremental revenue in 3 months. Built lifecycle email + in-app flows from registration through active trading.
User Behaviour Model
BUILT THE SEGMENTATION SYSTEM FROM SCRATCH
Mapped the full user journey — activation events, drop-off points, reactivation windows, LTV signals — translated into automated campaign triggers. This model underpinned all growth experiments and informed product prioritization.
Growth Experiments
RAPID TESTING INFRASTRUCTURE
Framework for hypothesis, test, measure, scale. Built internal dashboards: acquisition funnels, LTV models, retention cohorts, competitor benchmarks. Weekly reporting to leadership.
Galactica Network Head of Ecosystem Jun 2024 – Nov 2025 · Limassol
Community Growth
2K TO 2M FOLLOWERS. 30K DISCORD. 18 MONTHS.
Full social strategy: X, Discord, Telegram — content calendar, community moderation, weekly Spaces and AMAs. Built a technically credible brand voice accessible to newcomers. Zero paid follower acquisition — all organic.
Partnerships
5+ STRATEGIC PARTNERSHIPS IN 12 MONTHS
Closed and managed 5+ partnerships with blockchain projects and ecosystem players. Positioning, negotiation, co-marketing, outcome tracking. Worked directly with founders, technical leads, community teams across time zones.
CypherUniversity — KOL Programme
200 CERTIFIED COMMUNITY KOLS. ON-CHAIN CREDENTIALS. ZERO INFLUENCER BUDGET.
Built a programme that turned engaged community members into certified content creators with on-chain proof. 200 members graduated, received credential NFTs, became active organic promoters across X, Discord, Telegram, YouTube. Self-sustaining KOL layer with genuine skin in the game — far more effective than paid placements. Directly contributed to the 2K→2M growth.
Mithril Co-Founder Oct 2025 – Present
Crypto Trading Platform
$400M VOLUME IN 6 MONTHS
Co-founding Mithril.money. Product direction, growth strategy, GTM. $400M+ all-time volume, $100M in 56 days. No budget, no team, just product-market fit and distribution. This is what makes me different from a marketer who only runs campaigns.
Crypto Since 2019
NOT A SPECTATOR.
DeFi protocols, staking, validator nodes, liquidity farming, impermanent loss management, on-chain analysis, NFTs, leveraged positions. When I write about Mercuryo's products, I understand the friction, the trust barriers, the moments where better UX converts faster.
SEO Portfolio 8 sites built from scratch 2026 · Active
Spray & Pay Strategy
1M IMPRESSIONS. 10K CLICKS. UNDER 2 MONTHS.
8 niche SEO sites across different verticals and languages, built to test keyword strategies, content formats, and traffic acquisition at scale. VeriSource (OSINT/French), SkillsIndex (AI agents/English), Entrepreneur in Cyprus (B2B/English), and more. The portfolio approach proves I can do keyword research, content architecture, technical SEO, and performance tracking — the exact skills Mercuryo needs for their organic growth.
Languages
French — Native
English — C2 / Bilingual
Spanish — Working
Location
Limassol, Cyprus
Your office. My city. Available for in-person from day one.
How I work
Remote-first. Async default. Over-document, over-communicate, never need chasing. 6+ concurrent projects running now — all on time, all tracked.
"I AM IN LIMASSOL.
I HAVE BEEN IN CRYPTO FOR 7 YEARS.
I KNOW YOUR PRODUCT."
$400M
Mithril volume — I build crypto products, not just market them.
$1M / wk 1
SwissBorg launch deposits. Best of year.
+$300K
Revenue from gamification I designed, in 3 months.
Ready to fix those 4 gaps?

LET'S MAKE MERCURYO
UNMISSABLE.

I am in Limassol, I have been in crypto for 7 years, and I ran this audit before anyone asked. The only thing missing is your call.

Email me LinkedIn Apply officially